I attended the virtual N
on-Fiction Writers Conference last year hosted by Stephanie Chandler. As always (this was my 3rd year to participate) the conference was FULL of excellent information. The conference is coming up next week so I’ll be sure to share some of what I learn.
One of the speakers we heard from Mark Coker of Smashwords. He is one of the pioneers in opening up the world of eBook sales to the Indie Publisher community. He had many things to share but I thought this was the most interesting. (Mark will be speaking at the conference again this year and I am anxious to hear what he has to share!)
A study of results of Smashwords distributed eBooks had a very interesting finding when it looked at the optimal price point for eBooks. On average, a book priced at $3.99 returned the same profit to the author as a book priced at $9.99. The difference in the number of books sold at $3.99 vs. $9.99 was great enough to make the profit the same. The big difference in the results is that $3.99 EQUALS MORE READERS.
Since the goal of most non-fiction authors is about getting their ideas out and using their book as a first step to drawing fans who will participate in their business in bigger ways $3.99 and more readers is a great strategic price point.
You can read the entire post on Smashwords Blog here: http://blog.smashwords.com/2013/05/new-smashwords-survey-helps-authors.html
If you are a reader of digital books, what is your most attractive price point? If you are an author, what will you choose for the price of your eBook?
